The pre-Easter week of 2023, will not be remembered for the pre-season demand increase as in many of the preceding years, but may be remembered as the salmon-taxation week.
- As to the first point, we have been approaching the Easter in Europe with low availability of salmon, and record-high prices, both during February and the first half of March. During the latter half of March, availability has been improving, but has again met a market with built-in reluctancy to the high price-level, and little activity in retail-campaigns and promotions. Prices, as a result – are still high – but rather on the decline than increasing.
- As to the second point, the salmon world has actually seen two separate bills, or propositions on tax increases - forwarded to the their respective parliaments. A revised and long sought-after clarification came through the government’s proposal in Norway, news which has received lots of media-coverage, and attention.