Negotiate Smarter: Using data to support Salmon contract negotiations

In a volatile salmon market, timing and knowledge define your outcome at the negotiating table. In this session, Philip Scrase, Chief Analyst, and Christophe Michiels, Business Developer, both from Kontali, show you how global salmon supply is expected to develop and what market factors will be driving prices in the period to come. We will demonstrate how you can use forecasts and translate them into increased negotiating confidence.Sign up here

Whether you are buying or selling, and whether you are new to industry data or an existing customer, the session is built around three questions:

• How should I read salmon forward prices, and what do they actually tell me about timing?

• What drives volatility in regional supply, and how much uncertainty should I build into my assumptions?

• How do I bring industry data into a negotiation and use it to test the other side's case?

Kontali is an independent, neutral reference point that policy makers, consultants, industry buyers and sellers rely on, with decades of data and a transparent methodology behind every number we share. It's not about predicting the future, it's about understanding what shapes it and how this will impact your business.

The session will consist of a 25-minute industry presentation and a 5-minute Q&A.

Thursday 3 September 2026, 12:00–12:30 (CEST).

Want the full picture before you're at the negotiating table? Reach out to your Kontali contact, or request a trial.